FMCG

Applying scent marketing for the promotion of fast moving products can be done on many innovative ways. The most effective campaigns and activations are however the ones with a clear segmentation on bases of scent preferences, pre-determined objectives and a clear cut strategic outline.

Panel researches and impact assessments are valuable tools for predicting the success rate of large scale scent marketing campaigns.

Find out more what SmartNose can do for your FMCG brand by clicking here