SmartNose launches XTC scented campaign
Reducing the amount of illegal XTC-drugslabs
Besides evoking memories and emotions, scent can also be a powerful communication tool for social cases. Together with the Dutch Police. SmartNose developed a special XTC-lab scent. The scent resembles the chemical scent which can be smelled around an illegal drugslab. By creating awareness of this scent,The police expects more illegal drugslabs to be noticed by passers-by.
The scented cards were distributed among police officers and civilians in The Netherlands. The police reported that the scented card led to multiple succesful detections of illegal drugs labs.