![180125-baderie-9564_DonkereHoek.jpg](https://static.wixstatic.com/media/81c604_e8e89939be044ebd9e019dde6191bdbb~mv2.jpg/v1/fill/w_29,h_22,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/81c604_e8e89939be044ebd9e019dde6191bdbb~mv2.jpg)
Baderie odor development
To enhance the experience of the Baderie brand and improve the in-store image, a unique Corporate Identity scent has been developed for Baderie.
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The objective was:
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Create recognition
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Connection with the consumer and the brand
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Memory and brand loyalty
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The use of the unique Baderie scent in-store now ensures:
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A longer stay of consumers
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Increase in word of mouth advertising
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Higher quality perception
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'Wonderful unique scent that fits our brand. This makes the shopping experience at Baderie completely complete!'
~
Tessa Post - marketing communications manager Baderie
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In addition to the in-store scent experience, the unique Baderie scent is now also used at various other contact moments, in the form of scented ceramics and premium give-away sachets.