Baderie odor development

To enhance the experience of the Baderie brand and improve the in-store image, a unique Corporate Identity scent has been developed for Baderie.

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The objective was:

 

• Create recognition

• Connection with the consumer and the brand

• Memory and brand loyalty

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The use of the unique Baderie scent in-store now ensures:

• A longer stay of consumers

• Increase in word of mouth advertising

• Higher quality perception

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'Wonderful unique scent that fits our brand. This makes the shopping experience at Baderie completely complete!'
~
Tessa Post - marketing communications manager Baderie

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In addition to the in-store scent experience, the unique Baderie scent is now also used at various other contact moments, in the form of scented ceramics and premium give-away sachets.