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Always fragrance campaign

The objective of the fragrance campaign for Procter & Gamble was: make consumers aware that the new Always sanitary towels smell nice.


A Rub and Smell card with discount code was chosen for this campaign. The card could be returned to Kruidvat and Trekpleister and was placed in an advertisement in 11 magazines, including: Libelle, Happinez and Beau Monde.


this promotion is no longer valid

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