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Baderie fragrance dispersion

To enhance the experience of the Baderie brand and improve the in-store image, a unique Corporate Identity scent has been developed for Baderie.

The objective was:

  • Create recognition

  • Connection with the consumer and the brand

  • Memory and brand loyalty

The use of the unique Baderie scent in-store now ensures:

  • A longer stay of consumers

  • Increase in word of mouth advertising

  • Higher quality perception

'Wonderful unique scent that fits our brand. This makes the shopping experience at Baderie completely complete!'
Tessa Post - marketing communications manager Baderie


In addition to the in-store scent experience, the unique Baderie scent is now also used at various other contact moments, in the form of scented ceramics and premium give-away sachets.

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