SmartNose has been around for 30 years this year and we will of course not let this go unnoticed. During the event on November 14 in the Tuinzaal of the Centraal Museum, knowledge gained from the entire period of SmartNose's existence was shared. Guests were able to walk through our scented Memory Lane and experience different forms of scent marketing. The interactive lecture by Désirée Struijk was a special look at the past and present, the evolution of scent marketing and all facets surrounding it. This, followed by a visit to the multi-sensory Miffy museum, brought the afternoon to a successful end.

 

View the photos below. 

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